Home | Artist Booking | The Artists | Atlanta Artists | Subscribe Me | Hope For Animals|
Services | Contact | CD Reviews | Contributors |

  • Interview With Tiffany Petrossi of Rockin' Moms
  • Interview With David Knight
  • Interview With Shiny Toy Guns' Jeremy Dawson
  • Interview with Guitarist/Songwriter Daniel Anderson
  • Interview with Jazz Legend Mimi Fox
  • Industry Interview: Former Warner Bros Veteran Ted Joseph
  • Matt Walker
  • Soulfly's Guitarist Marc Rizzo Interviewed by Street Assault'
  • Interview With Vision Music USA President Josh Epstein
  • Up Close With John Beecher - President of Rollercoaster Records (part two)
  • Up Close With John Beecher - President of Rollercoaster Records (part one)
  • EXCLUSIVE: Interview With Jonathan Mover
  • EXCLUSIVE: Interview With Jason Becker
  • Archived Interviews

  • Articles
  • David Knight Presents MTEC
  • Jesse Cutler
  • First U.S. Redbull SoundClash Concert Review
  • Jimi Hendrix Experience's "Are You Experienced?"
  • Trepanning the Light Fantastic
  • The Black Crowes Manager Issues An Open Letter To Maxim Magazine And James Kaminsky
  • Music Critics Must Die: Grammy Whammy
  • Canadian Music Week
  • Guide To Radio Promotion - Radio Promotion Basics
  • Universal Declares War On iTunes
  • Indie Newsbeat June 25, 2007 Edition
  • What's In A Band Name?
  • Indie Newsbeat June 15, 2007 Edition
  • Music Business Dead? What, Again?
  • Some Thoughts On The Digital Music Forum, Part 1
  • RockPop Cover Story - George DuBose & The Notorious B.I.G.
  • Does Your Guitar Sound Really Good?
  • Viral Marketing: Internet Success
  • To Tour Or Not To Tour...That Is The Question!
  • You Are What You Look Like On MySpace
  • The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success!
  • Is This A Business Or A Game?
  • Have Labels Bit Off The Hand That Feeds Them?
  • How Bands And Co-Writers Divide Percentage Shares In A Song
  • How the G-Man Got Signed...
  • 48th Annual GRAMMY Awards Nominees Announced
  • How To Create An Online Newsroom The Media Will Love
  • Sample CD Marketing Plan Available
  • How To Get State-Of-The Art Video Singles Cheap
  • Find Out About: Artists First
  • Manage For Success: Keeping Up With New Technology
  • Home Recorders Should Partner With Professional Recording Studios
  • Extra! Extra! Read All About You!
  • Tips For Bands And Artists Seeking Management (Part 1of 2)
  • Tips For Bands And Artists Seeking Management (Part 2 of 2)
  • A&R Think Tank:New Realities of Finding New Recording Artists
  • ....more...Article Archives

    Welcome to Bitchin' Entertainment
    Book an Artist

    The Numbers Game
    Interview with John Stringer of Indiehitmaker.com
    By Brooke Mason

    John Stringer says, “Every band that is now reporting venue sales and couldn't before is a success story.” Stringer is the cofounder of Indiehitmaker.com, a service that helps bands achieve that very thing. He first became aware of the need for reporting live venue sales to Nielsen SoundScan as an artist attending a music conference in Atlanta called Atlantis back in the '90s. Stringer’s band State of Man successfully secured a Billboard top 10 single for their song “Swallow Your Fears” in 2006. However the business model the band utilized to achieve that success cost the band over seventy percent of their sales. Wanting to help other artists achieve their level of success in a more cost-effective way, Stringer developed the concept of Indiehitmaker.com with two other artist entrepreneurs, James Beale and Bram.

    Enlarge Image

    Indiehitmaker.com’s main client base is the indie artist without major label distribution deals. Usually only record labels that meet SoundScan's specific criteria can report venue sales via SoundScan's venue sales program. IndieHitMaker.com is offering a service to accommodate for the independent artist. “We exist to help the independent artist get their sales counted!” says Stringer, “Our core service is for the indie artists that need to show and leverage proof that they are selling on the road through SoundScan. Since Billboard uses SoundScan data to compile some of their charts, our service is also for the artist who wants to be included in the data that the Billboard charts use.”

    Enlarge Image

    In addition to offering reporting to SoundScan for the independent artist, Indiehitmaker is also assisting independent labels. “We generally report for labels that are unable to meet SoundScan's requirements. This ranges from all sorts of labels, but especially start-ups. We don't have a formalized distributor reporting plan, but if their artists need our services we can always help.” Stringer is excited by the future use of technology in facilitating this goal. “The opportunities continue to expand, thanks in part to the variety of challenges faced by artists, other professionals and fans across the music industry. Part of our merchant services solution development is to help artists take credit cards at shows via mobile devices that automatically report their sales through our system. We're also planning to launch a Software-as-a-Service platform for labels and distributors that already report to SoundScan to help automate their venue sales related manual processes, and thus, save them time, energy and money via leveraging our platform.” Indiehitmaker is giving away a free report on leveraging SoundScan if you sign up for their mailing list at Indie Hitmaker.

    If you are a CDBaby.com artist you may want to know what is being offered here that is different. At a glance CDBaby and Indiehitmaker are both offering a UPC code for roughly $20, but as for the live show merchandise Indiehitmaker takes a 6% commission rate versus CDBaby’s 13% take. So what is Indiehitmaker offering that CDBaby isn’t? Live venue sales reporting to SoundScan. Although artists can register with SoundScan for free at http://home.soundscan.com/register.html John says, “They can't report their live venue sales without some sort of deal (pass through or other) with a reporting label, national distributor or through our service.”

    Additionally, time is a crucial factor. It does take up to three weeks for Nielsen SoundScan to process your information into their database. Indiehitmaker encourages artists to register at least two months before a new release date if possible, which provides an advanced/pre-sales reporting opportunity. Taking the time to prepare your album launch in advance is a vital element of your overall marketing strategy. If you want to take your album to a place where it can compete with the majors using a reporting service will increase your chances of getting on the charts.

    Stringer offered some examples of success stories with his clients, “We have artists who we've helped reach top 100 and top 40 national sales positions through our ChartBuster program, including Sleeper Cell and HotSpur.” These artists were previously invited to test the beta version of the ChartBuster program which is now public at: http://www.indiehitmaker.com/Indiehitmaker_Chartbuster. Another success includes April Smith and The Great Picture Show. The reporting of their live venue sales through Indiehitmaker resulted in a #77 debut on the SoundScan New Artist chart.

    Stringer offered an example of the type of artist who would benefit from the use the services provided by Indiehitmaker.com. The example was of a local band going on tour with two national artists to sell upwards of six thousand albums, none of which were reported to SoundScan. Although the band was open to a record deal, labels were calling bands who had reported fewer sales. Says Stringer, “Since live venue sales are the bulk of most independent touring artists' sales, its important sales are documented in a way the industry ‘gatekeepers’ will accept. SoundScan is the industry-wide ‘way’ to document those sales and we believe IndieHitMaker is the best solution for indies.” It’s the numbers game, and with a one week window to report sales because of SoundScan regulations, Indiehitmaker is a necessary tool to standardize that process. The importance of outsourcing for the creative entrepreneur is clear; spend less time on the paperwork and more time on your craft.

    Indiehitmaker does offer a variety of flexible plans to fit your reporting strategy. For more information go to: Indie Hitmaker Register

    Home|Contact|Artist Booking|


    Mailing Address: 1750 Collard Valley Rd. Cedartown, Georgia
    Telephone: 678-901-0162

    Bitchin' Features

    Investors Needed For the
    Sweet Southern Music Festival